Model Spectrum has received the Greatest Social Media Influencer Marketing campaign recognition from Pakistan Digital Awards 2021 for the NESTLE Raita marketing campaign. Model Spectrum had final 12 months received Greatest Social Media Marketing campaign (Instagram) for Nestle Pure Life Lively at Pakistan Digital Awards 2020. Pakistan Digital Awards is a prestigious platform that highlights and acknowledges the efforts of the Digital group of Pakistan.
This digitally partaking and visually interesting marketing campaign make clear the significance of NESTLE Raita, endorsing it as a hero of any meal. The crew launched a holistic Digital Engagement and Influencer Advertising and marketing plan incorporating celebrities and social media influencers. The primary thought was to undertaking Nestle Raita, because the core ingredient to make your meal higher whereas enhancing its taste altogether. Numerous celebrities, influencers, and meals teams had been engaged to unfold the message to the suitable audience.
This digital marketing campaign gained most consideration and have become viral. Desired outcomes by way of attain, impressions, engagements and gross sales had been achieved. Model narrative was put ahead in a inventive method, which helped in producing constructive conversations.
Anwar Kabir, Founder, and CEO Model Spectrum shared his views by saying, ‘We are quite thrilled and deeply honored to receive this award. We take a lot of pride in our team’s efforts in understanding the model’s wants and curating a really inventive social media influencer communication plan. We’re grateful to the model and communication groups for his or her belief in our skills. Wanting ahead to bringing extra such awards residence.’
Model Spectrum, being an Built-in Advertising and marketing Providers Firm, is constant in offering Digital, Company Communication, Influencer, and Experiential Advertising and marketing options to a few of the main manufacturers of Pakistan delivering options based mostly on data-driven insights and robust give attention to model technique and creatively partaking outcomes. With the promise of delivering result- oriented campaigns, Model Spectrum is constant in serving to shoppers obtain talkability and constructive conversations within the digital world.