The world’s largest buying day, 11.11, has nearly arrived, and this 12 months, South Asia’s main e-commerce market, Daraz, is trying to give consumers their biggest expertise but.
Daraz’s CEO and Founder, Bjarke Mikkelsen, says 11.11 is ready to be totally different than earlier years.
“This 12 months, we need to make sure that the marketing campaign will not be solely about nice offers however gives a incredible and revolutionary consumer expertise. We now have been working exhausting to enhance and simplify the general buying expertise, so merchandise are simple to seek out and your complete course of – from shopping to buy to supply – is seamless and simple.
“Purchasing ought to all the time be an thrilling and enjoyable expertise, and we would like all of our clients throughout the area to have a tremendous time this 11.11,” says Mr Mikkelsen.
Daraz has built-in a spread of latest applied sciences into its market to create a extra personalised, immersive, and simplified buying expertise of its 50 million merchandise.
One of many newest options is the introduction of shoppable livestreaming. This know-how permits consumers to instantly interact with sellers by dwell video, giving them the chance to find new merchandise, be taught other ways to make use of a product, and interact in an interactive overview of the product with the vendor. This revolutionary buying expertise bridges the hole between on-line and offline, enabling consumers to make extra knowledgeable buying choices.
As well as, every buying part has been built-in and customized. Every consumer is obtainable a novel navigation expertise on the Daraz app, permitting them to simply entry offers and promotions that greatest match their pursuits and preferences. The combination of an automatic replenishment instrument and an automatic pricing instrument ensures that a lot of offers are consistently provided and that costs stay aggressive all through the marketing campaign.
In addition to the work Daraz is doing to sharpen buyer expertise, they’re additionally ensuring 11.11 throughout the area is delivered in a extra sustainable method. Daraz has invested in photo voltaic power to cut back power consumption, carried out better automation to cut back the usage of paper, and has dedicated to planting a million timber throughout Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar.
“As a business, we are mindful that we want to have a positive impact on our communities across the region. While we are committed to ensuring our customers have the best shopping experience this coming 11.11, we also see the opportunity to leverage the reach of this year’s shopping festival to emphasise the importance we place on operating sustainably. We hope this approach will also start influencing our customers to shift towards thinking more proactively about how they can do their part,” says Mr Mikkelsen.