KARACHI: This isn’t a rant. It is a very humble request to all Pakistani celebrities who all of us have immense respect for. They’re those who make creative productions viable for the Large 5 of Pakistan’s leisure ecosystem and therefore have a huge effect on viewers mannerism, behaviour and discourse at the same time as they feed the ranking meter.
Large, small, Hussain or Hocane, Bilal the celebrated film-maker or Bilal the veteran musician, they’re the workforce we have now put our bets on. A younger nation like ours can simply rely the quantity of popular culture icons, heroes, star crushes, and revolutionaries who type our collective nostalgia.
However occasions have modified for the reason that late Tariq Aziz turned the voice of our TV alerts. Fan mail not arrives within the PO Field and followers don’t queue up outdoors a public park to catch a glimpse of their favorite singer out for a jog. The non-public has change into public and the general public has change into mediatised.
A star has to suppose twice earlier than rightfully scolding his or her home assist for the worry of a video going viral and even somebody as massive as Mahira Khan may need to rethink her stay periods after complicated the cutler’s name ‘Churi tez kara lo’ for a coronavirus consciousness announcement after which recognising it as one thing really novel. Social media can break a façade with out the necessity for any hammers.
Followers don’t want to know the place Yasir Hussain is coming from earlier than dumping him and a social media quarantine looks as if the one treatment for Ushna Shah’s social media woes.
You could be pondering that is our lowest ebb. Sadly, it isn’t. The saddest climax ever is to seek out out that numerous ‘creative heads’, ‘image consultants’, reliable mates, and PR managers are normally consulted earlier than the respective tweet-turned-PR catastrophe is blamed on social media and bullying.
‘Don’t give in to the trolls, don’t let it get it to you’ and sure one of the best one, ‘your mental health is more important than a few trolls’ are among the consolatory pats that celebrities obtain as compensation for a PR failure they weren’t solely liable for.
Then there are additionally those who don’t care in regards to the woke requirements of PC tradition and exit and about prefer it’s nonetheless enjoyable to make a fried rooster joke about black individuals. Or they trip on the notion that folks have change into extra sentimental (not delicate) with time and must develop a thicker pores and skin.
This prototype finally graduates to being controversial for the sake of being controversial. Working example Hira Mani and the varied ‘problematic’ statements she made on public boards with the story of how she stole another person’s boyfriend being the preferred one.
Such celebs get the numbers and the excessive of being a hashtag for greater than twelve hours however the ache solely hits when an MNC refuses to rent them as a model ambassador as a result of their timeline doesn’t fulfil the company’s international requirements of social accountability.
They rush to a PR firm that ensures the now misplaced celeb their finest efforts in fixing one thing that’s ‘irredeemable’, and so the vicious cycle begins, once more.
The brand new breed of half actors half activists is the cherry on high. Artists or as I wish to put them, artists-turned-bandwagoners need all of it and so they need it now. As a person, I will not be finest suited to make this parallel however for the apparent hypocrisy of their actions, I’m speaking in regards to the celebs, principally ladies, who assist each the Aurat March and Khalilur Rehman Qamar.
Kashmir concern, lack of tolerance, endurance, and pluralism, are the go-to statements of this pseudo-intellectual bunch of fairly individuals who aren’t any totally different than the ‘unaware awaam’ they name out.
In no way do I goal to guage their intentions. The truth is, it’s good to have an ethical conviction however that’s solely attainable in case you have an knowledgeable opinion in regards to the concern below dialogue.
Mehwish Hayat was fast and courageous to take up the Kashmir concern and did come out as one of many saner voices however earlier than you can comprise a yawn you noticed her defending a former dictator, Pervez Musharraf’s ‘dignity’ amongst all different issues. Having your coronary heart in the best place is one factor however expressing something with out figuring out the entire image solely makes you an opportunist and a bandwagoner.
An excellent reference level to maintain your self in verify is the verbal diarrhea of Former Miss World and now Mrs Jonas Priyanka Chopra. Each time Priyanka Chopra raises her voice for Black Lives Matter she feels like a hypocrite as a result of she additionally lauds an oppressor like Modi.
Our new crop is equally ill-informed and even silly at occasions with not even 1 / 4 of PeCee’s following. Maybe that’s a blessing in disguise.
Celebs within the earlier days had it simple a method. The aura of mystique round them allowed the viewers to fill the knowledge gaps by counting on their very own creativeness. In consequence, you all the time wished to know extra about them and as a rule, they’d all the time say much less. That unfinished puzzle within the fan’s thoughts is what made that actor right into a star, that singer right into a rockstar and that author right into a thinker.
All of that’s lifeless, at the very least in right this moment’s Pakistan. Due to social media, now individuals can see you for who you actually are, and might recognise that you’re marginally extra clever than the self-help weblog they lately learn – which doesn’t assist with followers believing your grandeur.
In occasions of social media, publicists and celebs each must strategise higher and study to depart gaps within the viewers’s creativeness. Recognise that being a celeb has much more to do with luck and so much much less to do with laborious work.
The brick kiln employee places in much more man/lady hours than you accomplish that rely your self fortunate. Even while you suppose you’ve labored laborious, you’re lucky to receives a commission greater than your due. That’s okay and one thing to be glad about.
So subsequent time the viewers calls you out in your ignorance, don’t inform us how a lot coronary heart and sweat you’ve got invested to be the place you’re. Simply keep silent, apologise if want be, recognise your privilege and solely say one thing when you’ve got one thing to say.
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