LAHORE-EFU Life, main life insurance coverage firm, has partnered with 1LINK, Pakistan’s first absolutely licensed PSO/PSP, to supply unparalleled worth addition for PayPak cardholders by means of life insurance coverage protection for typical account holders.

PayPak, Pakistan’s first home cost scheme, has launched a complete loyalty program whereby all new and current cardholders can profit from a life protection of PKR 100,000 in case of loss of life (all causes). Moreover, beneath this program, PayPak cardholders can avail offers and reductions at 12,500+ retailers nationwide.

The signing ceremony was held at EFU Life’s head workplace in Karachi. The settlement was signed by Taher G. Sachak – MD & CEO EFU Life, and Najeeb Agrawalla – CEO 1LINK.

Taher G. Sachak said within the occasion that, “EFU Life has been a catalyst for mitigating life and well being dangers for nearly three a long time by introducing revolutionary monetary planning merchandise that are designed across the wants of the varied market segments. 

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We now have all the time remained dedicated to our guarantees and imagine in steady innovation in the direction of the ever-changing digital panorama and buyer’s wants. We congratulate 1LINK on the launch of their loyalty program and intention so as to add our share within the type of the insurance coverage safety characteristic.”

Najeeb Agrawalla additionally added, “PayPak has achieved tremendous growth in a short span of time and with this partnership, we aim to further enhance the PayPak card proposition, by bringing added value for PayPak cardholders, and make PayPak the card of choice. Through PayPak Loyalty Program, we are confident that customers will reap more benefits compared to any other card scheme in Pakistan”.

This strategic partnership between the 2 firms will probably be an inclusive resolution pack for Financial institution’s/Issuers clients by combining the experience of each organizations into one and can open the doorways to new improvements and extra tailored options for subsequent period.