Glow and Beautiful, the skincare model is beforehand recognized to many as Honest and Beautiful turned the centre of consideration after disclosing the change of the model’s title. Accelerating its decade lengthy evolution in direction of representing the various all-inclusive magnificence, the model additionally introduced dropping phrases like ‘fairness’, ‘whitening’ and ‘lightening.’ Little doubt, this historic step was only the start of the transition. Extra lately the model launched the primary of its form anthem filled with highly effective lyrics and fierce personalities.
The idea echoes the message of confidently embracing one’s id, combating for goals, being limitless even amidst odds. Motivating and empowering, carried out by Aima Baig, the anthem additionally options an array of gifted sturdy girls together with the likes of the primary Pakistani feminine desk participant, Sumaira Waris and the Pakistan feminine soccer crew captain, Hajra Khan, to call just a few. Embracing not simply range in pores and skin color, the model goes a step forward whereas choosing unconventional feminine avatars to relate the message of constructive all-inclusive magnificence.
Sparking a revolution, the refrain of the anthem echoes, “mitti ke 100 Rung hein. Aik rung main aik rung tu.” The model blatantly expands and acknowledges the Pakistani pores and skin colour palette. The messaging is disruptive not like earlier communications and the best step in direction of the evolution of the model. The anthem not solely provides extra energy to girls, it additionally encourages to awaken their ‘inner glow’. The identical ‘inner glow’ that arises from the boldness of pursuing goals, whereas additionally indicating what the product has at all times provided – easy even and clear pores and skin that’s wholesome and nicely cared for.
Being the trade chief, little doubt that Glow and Beautiful have paved the way in which for an all-inclusive multidimensional outlook of magnificence. Nevertheless, the query stays, will the Pakistani client and the market be able to welcome the change?