KARACHI : Unilever Pakistan introduced immediately the following step within the evolution of its skincare portfolio, with the rebranding of its flagship model Honest & Pretty.
Taking ahead the model’s journey in the direction of a extra inclusive imaginative and prescient of magnificence, the corporate will cease utilizing the phrase ‘Fair’ within the model identify ‘Fair & Lovely’. The brand new identify shall be introduced after the required regulatory approval.
Over the past decade, Honest & Pretty’s promoting has advanced to speak a message of girls empowerment. The model’s imaginative and prescient is to undertake a holistic method to magnificence that cares for folks and that’s inclusive and various – for everybody, in all places. The model is dedicated to celebrating all pores and skin tones.
In 2019, the model’s communication moved away from advantages of equity, whitening and pores and skin lightening, in the direction of the glow, even tone, pores and skin readability and radiance that are holistic measures of wholesome pores and skin.
Unilever Pakistan has additionally eliminated all visuals or phrases on Honest & Pretty’s packaging that might point out a fairness-led transformation – together with the elimination of dual-faced cameo displaying shade transformation, in addition to the shade guides.
Unilever Pakistan upholds ideas that no affiliation needs to be made between pores and skin tone and an individual’s achievement, potential or price.
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