KARACHI: In occasions of an outbreak, the mantra ‘prevention is better than cure’ is championed by all segments of society. If the outbreak evolves right into a pandemic and the illness in query is new, the slogan strikes a step additional to ‘prevention is the only option’.
A living proof is the continuing coronavirus outbreak. The pandemic has seen even essentially the most technologically superior medical infrastructures collapse within the face of a big inflow of sufferers. This state of emergency makes the notice on the right way to keep away from the contagion all of the extra mandatory for a creating nation like Pakistan.
A main problem that even essentially the most well-intended native consciousness campaigns face is that of catering to a linguistically and culturally numerous intersection of society.
In less complicated phrases, the intelligent, extra entertaining and therefore more practical items of social consciousness content material are primarily introduced in Urdu and at most in English. In the meantime, a sizeable phase of the inhabitants is left with stale, run of the mill PTV-esque infomercials.
That being mentioned, such will not be at all times the case. Director Zeeshan Parvez not too long ago developed an animated quick in Pashto that promotes private hygiene in wake of the corona outbreak in Pakistan. The protagonist Pabo Badmash is introduced as the one man standing in the best way of coronavirus and his folks.
The quirky quick sees the townspeople current varied weapons to Pabo to sort out the upcoming menace of coronavirus. From a cricket bat to a 2013 mannequin of a rocket launcher, Pabo rejects all of them in favour of a cleaning soap.
Main by instance, Pabo washes his fingers for 20-seconds and encourages the city folks to do the identical in the event that they need to defeat the evil coronavirus. Apart from hygiene the Parvez’s quick additionally promotes the message of social distancing with the protagonist urging everybody to keep away from crowded areas.
For Parvez, making the video was his means of contributing to the struggle in opposition to the lethal virus. “I have a production studio called Studio ROKHAN. We sometimes make public awareness videos. This time it was on Corona. Upon meeting up with the Health Minister of Khyber Pakhtunkhwa, I thought I could help out by coming upfront with a contribution from my side in creating awareness,” he instructed The Specific Tribune.
Based on Parvez, the idea was developed by cultural critic Fasi Zaka with whom he has collaborated on a number of events earlier than. The purpose was to take one explicit safety measure (out of many) in opposition to the coronavirus and to construct a narrative round it. “The idea was drafted by Fasi Zaka. I animated/directed the entire sequence. Sarmad Ghafoor did the music manufacturing in addition to voiced the principle character. Hamayoon Khan (of Coke Studio fame, who additionally helped me out as being the character Sabir lala in our earlier movies) lent his voice because the narrator,” he concluded.
Cartoon animations that promote hygiene in children isn’t one thing new in Pakistan. Manufacturers together with Safeguard and Lifebuoy have give you their very own sequence, Commander Safeguard and Germ Busters respectively.
Nevertheless, not like the boy scout and flashiness of the 2, Pabo comes throughout as actual. Not like these two Parvez’s quick instills the message that we are able to all be heroes if we do our half. Such a message has by no means been extra apt than it’s now.
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