Main RJs Dino Ali and Khalid Malik just lately took to social media to voice their issues concerning the downfall of Pakistan’s radio business. The 2 have highlighted how a coverage shift is required with the intention to save radio from imminent loss of life.
Malik talked about how radio has advanced over time right into a medium that’s accessible to all segments of society. “It’s not just about sitting in the car and turning a dial. It’s much more than that,” he stated.
“It is the only medium that is accessible to everybody. It is the medium of hope. It is the medium through which people come together, especially in times of hardship.”
The RJ additional appealed to each advertisers and the federal government to intervene on this regard. “During these uncertain times, I appeal to the powers to keep radio, to save radio and allow for radio to play its part in society.”
“I also appeal to advertisers to see radio more than just a frequency or a dial. It is much more and it has come a long way, as it welcomes the digital age,” he added.
Echoing his sentiments, Ali urged his followers to unfold the phrase. “We need your help. The Radio Industry is going through a very serious time and we need everyone to help us get the word out to the right people. If you can share this poster on your Facebook profile/pages and Instagram and tag the concerned people at the top please,” he stated, sharing a poster itemizing the woes of the radio business.
In accordance with the poster over 100 radio stations have closed down within the nation attributable to exuberant license renewal charges being charged by Pakistan Digital Media Regulatory Authority (PEMRA).
” The radio business additionally desperately wants your (authorities) help to proceed offering a a lot wanted service to the nation, particularly in these testing instances. Your type intervention is urgently wanted to avoid wasting this business from imminent loss of life,” an excerpt from the poster learn.
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