Ever because the #BlackLivesMatter motion has been gaining momentum worldwide following George Floyd’s homicide, there was discuss relating to self-reflection and societal stereotypes within the South-Asian neighborhood.
One such dialog revolves round prejudice on the premise of pores and skin color, and the extent to which pores and skin whitening merchandise have been promoted in our cultures.
When BBC’s Haroon Rashid took to Twitter to ask which Bollywood/Pakistani artist had by no means endorsed a equity product, we have been left scratching our heads.
Fortunately, Mahira Khan refreshed our reminiscence.
“Been refusing ever since I was a VJ till now. Never endorsed a skin lightening product,” she tweeted.
Ayesha Omar has additionally been declining for over w decade.
“Me!” she posted. “Been refusing offers to endorse various skin whitening products since 12 years. Have a very strong stance against it.”
Momina Mustehsan added that she, too, by no means participated in such derogatory commercials, and dismissed any correlation of pores and skin color with magnificence.
“Same here. Always turned down all fairness product endorsements,” Momina mentioned. “The amount of melanin in your skin has nothing to do with how beautiful you are. If we ALL responsibly refuse whitening endorsements, it might cause a shift in the market. We have the power to change the narrative.”
And naturally there’s Sanam Saeed as properly.
Nevertheless, it’s comprehensible that whereas we recognize these robust girls for doing the appropriate factor, we can’t be fast to punish and decide those that have since apologised for his or her ignorance, and are actively working to vary and educate themselves.
For these of you who’ve acknowledged, and studying and rising, we see you. And for these highly effective, girls – thanks for doing the appropriate factor.