LAHORE – The second version of Microsoft for Startups’ GrowthX Accelerator program is midway by way of completion, with the cohort of 21 startups gaining invaluable information aimed toward serving to them develop and scale their companies.
A part of a strategic partnership between the Abu Dhabi Funding Workplace (ADIO) and Microsoft for Startups, the GrowthX Accelerator is a 12-week program designed to bridge the hole between corporates and B2B tech startups throughout the Center East and Africa by enabling them to work collectively and clear up distinctive challenges.
“Startups offer creative, innovative solutions to challenges faced in businesses and communities everywhere,” stated Eng. Abdulla Abdul Aziz Al Shamsi, Performing Director Normal of ADIO. “Programs such as the GrowthX Accelerator offer them hands-on, practical training that will help them grow and scale their businesses in the shorter-term, and drive further impact in the long-term. It has been truly rewarding to receive positive feedback from the second cohort of startups. Through such programs, Abu Dhabi will continue to foster an enabling business environment and support startups with the access they need to grow.”
Since commencing in March 2022, the second version of this system has empowered 21 B2B tech startups with hands-on coaching and mentorship from the Microsoft for Startups group, in addition to this system’s Company Engagement Companions which embrace DHL, Etisalat, EY, Koç Holding, and PwC. Company companions are holding bi-weekly mentorship classes with founders, giving them a chance to reinforce their enterprise fashions, modify their tech options and uncover new buyer acquisition methods.
A notable spotlight for founders has been the ‘Pitch Deck Clinics,” the place they’re guided on finest practices to reinforce their funding and gross sales decks. Startups have additionally participated in weekly classes on subjects equivalent to Go to Market Technique, the place they explored finest practices for early-stage buyer acquisition, gross sales processes and speaking firm values. One other standout session was on Development Hacking, which supplied important data to assist startups clearly construction a development plan and at all times keep a development mindset.
Along with these invaluable teachings that founders can leverage to scale their companies as soon as this system has concluded, the classes additionally put together taking part startups for the company classes they’ll attend later in this system, the place they’ll pitch their modern enterprise concept to this system’s taking part corporates.
“Over the past few weeks, I have been excited to see how the startups have leveraged the program to engage with our knowledge partners and mentors to enhance areas of their business” stated Andrew Macadam, World Founder Success Director, Microsoft for Startups. “Our partner Stripe delivered an in-depth session on pricing and monetization which gave the cohort insights into how to test pricing, understand the competition as well as how to understand customer personas. Additionally, the startups were able to have access to interesting B2B marketing techniques through a session led by LinkedIn, which they can apply to their own marketing strategies and teams to optimise overall reach and supercharge their growth in the region.”
