Right now, Naseem is a beneficiary of the Nestlé BISP Rural Girls Gross sales Program, a program that creates livelihood alternatives for deserving rural ladies and helps them change into financially empowered. She earns an impartial revenue and helps her household, however her story had challenges at each step.
A while again, Naseem misplaced her son, who was an incomes member of the household, and never solely did she must grieve the lack of a son, however this loss additionally got here together with further monetary challenges due to a lesser incomes hand within the household.
To assist her husband and to make ends meet, Naseem opened a small grocery store in her neighborhood with restricted merchandise. Throughout one in every of their visits to the village, the Nestlé workforce visited her and provided her a mortgage to obtain wholesome Nestlé merchandise that she may promote to the group.
The Nestlé BISP Rural Girls Gross sales Program was envisioned to supply livelihood alternatives to the poorest of the poor ladies, serving to them change into financially impartial. Not solely does this program empower ladies however can be aligned with Nestlé’s values of range for social affect and empowering ladies.
Below this program, rural ladies are educated on fundamentals of gross sales, pricing and revenue margin and are made conscious concerning product dietary advantages and methodology of preparation and use. After these trainings, they change into retailers (who personal and promote at outlets) or gross sales brokers (who promote to outlets as micro distributors, have interaction in door to door promoting and promote merchandise from their properties).
Nestlé prolonged PKR 2 million as revolving credit score to Akhuwat Pakistan, (the biggest interest-free microfinance program) to supply microloans to gross sales brokers who, in consequence, have opened their very own outlets of their villages. Until date, 200 microloans have been given with a mean of PKR 15,000 per beneficiary.
This mortgage and enlargement efforts resulted in an incremental revenue of Rs. 6000 monthly on common, which Naseem now contributes to the family. Not solely has she gained monetary empowerment within the face of adversity however has additionally change into a logo of hope for a lot of different ladies in her group who hope to change into robust financially as nicely.
On this Worldwide Day of Rural Girls, it is extremely essential to recollect and honor ladies like Naseem who’re key brokers for attaining sustainable improvement and contribute considerably to the economic system and communities.