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New title for Fb? Critics cry smoke and mirrors

by News Updater
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Fb critics pounced on Wednesday on a report the main social community plans to rename itself, arguing it might be searching for to distract from latest scandals and controversy.

The report from web site The Verge, which Fb refused to substantiate, stated the embattled firm was aiming to indicate its ambition to be greater than a social media web site.
However an activist group calling itself The Actual Fb Oversight Board, warned main industries like oil and tobacco had rebranded to “deflect attention” from their issues.
“Facebook thinks that a rebrand can help them change the subject,” stated the group’s assertion, including the “real issue” was the necessity for oversight and regulation.
Fb spokesman Andy Stone stated: “We don’t have any comment and aren’t confirming The Verge’s report.” The Verge cited an unnamed supply noting the title would replicate Fb’s efforts to construct the “metaverse”, a digital actuality model of the web that the tech big sees as the longer term.
Fb on Monday introduced plans to rent 10,000 folks within the European Union to construct the “metaverse”, with CEO Mark Zuckerberg rising as a number one promoter of the idea.
The announcement comes as Fb grapples with the fallout of a harmful scandal, main outages of its providers, and rising requires regulation to curb its huge affect.
The corporate has confronted a storm of criticism over the previous month after former worker Frances Haugen leaked inside research displaying Fb knew its websites might be dangerous to younger folks’s psychological well being.
The Washington Submit final month instructed that Fb’s curiosity within the metaverse is “part of a broader push to rehabilitate the company’s reputation with policymakers and reposition Facebook to shape the regulation of next-wave Internet technologies.” Silicon Valley analyst Benedict Evans argued a rebranding would ignore elementary issues with the platform.
“If you give a broken product a new name, people will quite quickly work out that this new brand has the same problems,” he tweeted.
“A better ‘rebrand’ approach is generally to fix the problem first and then create a new brand reflecting the new experience,” he added.
Google rebranded itself as Alphabet in a company reconfiguration in 2015, however the on-line search and advert powerhouse stays its defining unit regardless of different operations resembling Waymo self-driving vehicles and Verily life sciences.



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