KARACHI – HMD International, the house of Nokia telephones, at the moment publicizes it’s the official telephone accomplice for the 25th James Bond movie, No Time To Die. The movie will characteristic the quickly to be introduced first-ever 5G Nokia smartphone, alongside different future-proof Nokia telephones.
Within the lead as much as the film launch, at the moment HMD International unveils the primary have a look at their new industrial. It options Lashana Lynch as Agent Nomi and can type a part of the corporate’s largest-ever international advertising marketing campaign showcasing Nokia smartphones as ‘The Only Gadget You’ll Ever Want’. The advert is directed by BAFTA Award-winning director Amma Asante and impressed by No Time To Die.
The 90-second video to be launched on Sunday eight March reveals a glimpse of the quickly to be introduced Nokia smartphones. It’s filmed towards the backdrop of the distinctive London skyline that includes St Paul’s and The Shard. Agent Nomi makes use of the vary of capabilities on her new, quickly to be revealed Nokia smartphone, to finish her mission.
No Time To Die will characteristic a variety of Nokia telephones, forming a part of an built-in marketing campaign operating throughout cinema, digital, social, OOH and retail which works stay on eight March, Worldwide Girls’s Day. Within the movie, Agent Nomi makes use of the vary of capabilities of the brand new Nokia telephones portfolio, together with the first-ever 5G Nokia smartphone which will probably be totally unveiled on 19 March, in loads of time for No Time To Die, which is coming to UK cinemas on 12 November 2020 and demonstrates portfolio-wide dedication to delivering premium but inexpensive experiences to all.
Different future-proof Nokia telephones included within the movie are the Nokia 7.2, that includes a robust 48MP triple digital camera with Quad Pixel know-how and ZEISS Optics and the enduring Nokia 3310 followers know and love. The movie partnership permits HMD International, the house of Nokia telephones, to exhibit its standing as a worldwide supplier of Android smartphones, showcasing its dedication to safety, pace and innovation, assembly the calls for of the world’s hardest clients – MI6 brokers.
Talking about her expertise with HMD International, the house of Nokia telephones, Lynch defined: “My first phone was actually a Nokia 3210 when I was about ten years old. In retrospect, it was my smartphone of the ’90s. Being able to change the buttons and faces, whilst playing Snake blew my mind! So, after seeing how much Nokia smartphones have evolved over the years from my childhood to now, it’s exciting to play Nomi who helps unveil a new smartphone for this iconic brand.”
Amma Asante explains, “I am always drawn to projects that portray women as strong and intellectual – the campaign script was beautifully crafted to present Nomi as a kick-ass agent not afraid of going up against the bad guys and doing it with irreverent humor at the same time.”
Juho Sarvikas, HMD International Chief Product Officer feedback: “Following the announcement to postpone the movie launch to 12 November, we now have a really exciting year ahead of us in the build-up to this much-anticipated release. Few cultural properties place technology at the heart of their appeal quite like No Time To Die. The film’s commitment to innovation, paired with the amazing technology built into each Nokia smartphone, making our devices the only gadget that anyone – even a 00 agent – will ever need, makes this partnership a real force to be reckoned with.”
“Trust, security and iconic quality design are the foundations every Nokia phone is built upon and our values reflect those of No Time to Die and the trailblazing new 00 agents, Nomi. We take great pride in making the latest technology accessible to everyone and look forward to doing this via our latest partnership”.
