Home Sports Pakistan-India World Cup fixture most seen T20I in historical past: ICC

Pakistan-India World Cup fixture most seen T20I in historical past: ICC

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The India-Pakistan encounter at this yr’s T20 Males’s World Cup garnered a file tv attain of 167 million to grow to be essentially the most seen worldwide match of the format, the Worldwide Cricket Council (ICC) mentioned in an announcement on Thursday.

The highly-anticipated match had seen Pakistan writing historical past, beating India for the primary time in a world cup fixture. Within the thrilling contest, the Inexperienced Shirts had inflicted a chastening 10-wicket defeat on their arch-rivals.
Previous to this fixture, the India-West Indies semi-final match from the 2016 version of the T20 Males’s World Cup held in India was essentially the most seen contest of the format.
In line with the ICC, the Pakistan-India match consumed for a file 15.9 billion minutes on the Star India Community by viewers in India, and the viewership for the match grew by 60 per cent on the UK’s (UK) Sky UK. The general viewership for the market went up by seven per cent within the UK, it added.
Match viewership greater than ever earlier than
Practically 10,000 hours of reside protection of your entire T20 World Cup match — greater than ever earlier than — was provided throughout tv and digital platforms in 200 nations “at the back of increased viewership and consumption in India, Pakistan, the UK, Australia and the strategic market of the USA”, the ICC shared in its assertion.
“Cricket and sports fans across the world enjoyed unparalleled coverage of the ICC Men’s T20 World Cup 2021, when the tournament returned after five years,” it mentioned, including that the occasion was the most important ever cricket match to be staged within the United Arab Emirates and Oman that “broke viewership records in several regions,” the ICC mentioned.
“The overall TV consumption for the full tournament in India was recorded at 112bn minutes and the viewership share amidst younger audiences (children below the age of 15) in the country was at a healthy 18.5pc at the back of a highly successful marketing campaign ‘Live the Game’ targeting a younger demographic,” it added.
In Australia, the viewership elevated by 175laptop on the Fox Community and within the USA, which the ICC just lately named as one of many focus markets for the game, the match was essentially the most seen cricket match ever on ESPN+.
Digital consumption
In line with the ICC, digital consumption for the match noticed an “explosive growth” on Disney+ Hotstar in India, including considerably to the general tv viewership available in the market.
“ICC’s partnership with Facebook was a driver for the significant increase in video views, with a total of 4.3bn views across all channels for the tournament, compared to 3.6bn views that were garnered for the 2019 edition of the ICC Men’s Cricket World Cup,” the cricket governing physique mentioned.
It added that the consumption of the match throughout the ICC’s digital belongings additionally grew, recording a complete of two.55bn minutes.
“[The] ICC’s social media channels also saw a significant growth in engagement at 618m across those platforms, which is a 28pc jump since the 2019 edition of the ICC Men’s Cricket World Cup.”
Commenting on the matter, ICC Chief Govt Officer Geoff Allardice mentioned that the “outstanding global viewership” confirmed “the power of T20I cricket to attract a huge audience across the globe on linear and digital platforms”.
The ICC’s assertion quoted him as saying that the governing physique was happy with the numerous enhance within the viewership, and “it reinforces our perception that there’s a important alternative and urge for food to develop the sport in our strategic development markets together with the USA, so extra followers can get pleasure from it, extra children are impressed by it and sponsors and broadcasters wish to be part of it.”



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