President Arif Alvi lately shared a video on Twitter that obtained lots of people speaking. The video is about household planning and copy and urged individuals to destigmatise these matters for a more healthy Pakistan.
“Nationwide well being has a really deep connection to mom and baby well being. We needs to be giving precedence to issues which can be necessary. Apply household planning for prosperity. Maintain a test on the variety of youngsters. Make good well being a actuality. Don’t ignore this subject. Talk about it and unfold the message.
The informational video covers a spread of social points represented by completely different characters of the working class who’re discouraged and disregarded for his or her efforts as a result of related stigma across the aforementioned subject of household planning and the wellbeing of people concerned within the course of,” he wrote in Urdu.
This is not the primary time President Alvi has spoken in regards to the significance of household planning. In June, he stated there’s a want to teach individuals about household planning and monitoring the rising inhabitants within the nation.
The informational video he shared covers a spread of social points represented by completely different characters who’re discouraged and disregarded for his or her efforts as a result of related stigma across the subject of household planning and the wellbeing of people concerned within the course of. It illustrates how individuals typically bury their heads within the sand in terms of conversations about household planning or copy. The brown paper luggage or khaki lifafey used within the video convey individuals’s embarrassment and disgrace in terms of speaking about this crucial difficulty.
The video’s tagline is “Soch ko khaki lifafey se azaad karo, baat karo [liberate your ideas from the brown paper bag, speak about it.”
There may be additionally a relentless reiteration for everybody to be equally current within the dialogue whether or not it’s a younger woman attempting to ask her trainer a query throughout anatomy class or a spouse attempting to introduce household planning alternate options to her husband.
There was a number of assist for the initiative and the president’s phrases on Twitter. Folks hope it’ll lastly ignite a much-needed dialog relating to a difficulty that’s typically brushed apart in disgrace and embarrassment.
Many customers stated you will need to share this marketing campaign on different well-liked media platforms moreover Twitter as nicely.
We’re so glad to see the president utilizing his platform to unfold info and consciousness about an important trigger. In Pakistan, individuals typically flip the opposite method in terms of speaking about copy and household planning. Most younger girls in Pakistan are conversant in brown paper luggage — we’re typically informed to cover our interval merchandise in them, as in the event that they’re shameful. However there is no such thing as a disgrace in speaking about copy and well being and, because the video says, we have to eliminate the figurative brown paper luggage in terms of necessary discussions.
The president’s assist for this marketing campaign comes within the lead as much as World Contraception Day on September 26 and regardless of his message having its justifiable share of detractors, we hope it begins a dialog among the many individuals who want it most.