KARACHI: Working in stay sports activities manufacturing generally is a demanding job however on the similar time it provides you the possibility of being very near the motion; a possibility not everybody will get.
The consortium of Tower Sports activities, a Pakistan-registered firm, and SportzWorkz, registered in Singapore, have introduced collectively a top-notch manufacturing crew to make sure that the standard of PSL broadcasting is maintained and improved; particularly given the occasion is going down completely in Pakistan this yr.
The Chief Govt Officer of Tower Sports activities, Aly Rana, has claimed that the manufacturing of PSL can maintain its personal in opposition to any main T20 league on the planet together with the Indian Premier League (IPL) and Massive Bash League (BBL).
“We have state of the art setup, and are using some of the best cricket production equipment in the world including Hawkeye, Spidercam, drones, augmented reality and the highest quality HD cameras, which are used in some of largest global sporting event,” mentioned Rana.
“Our crews experience is second to none, our team which has been brought in from about 17 different countries, has covered some of the biggest events in the world, including the Cricket World Cups. Our goal was to bring a world class production to Pakistan, and no short cuts have been taken in production to ensure that. PSL is one of the best leagues in the world and our job is to display that to the world.”
“You can compare the PSL production with any major cricket league or tournament globally, you will not find the production quality lacking,” he claimed.
Chris McDonald is the Chairman of the Tower Sports activities/Sportzworkz consortium, which is producing the 2020 PSL. He has over 30 years of sports activities tv expertise in Asia, and amongst different issues co-founded Ten Sports activities and served as its CEO from 2000 to 2009.
He additionally echoed comparable ideas when requested in regards to the manufacturing high quality of PSL.
“It is absolutely fair to say that the production quality of PSL 2020 rates right at the top with Big Bash and IPL,” mentioned McDonald. “We are also introducing some new aspects to cricket production this PSL – including Urdu commentary (and notably, the first female Pakistani commentator, in both Urdu and English – helping to broaden PSL’s appeal to Pakistani women and girls), postcards from Pakistan, and a centralized studio production which cuts back and forth to the grounds, and which is available (along with the live match feed) to broadcasters around the world.”
“Last we have brought cricket commentators to Pakistan who are well loved internationally, but had never been to Pakistan – Kass Naidoo and HD Ackerman – and now love it here and can’t wait to tell the rest of the world about their wonderful experience at PSL 2020,” he added.
Rana additionally mentioned that the viewers will witness an unbelievable addition to manufacturing, which he insisted on maintaining a secret for now, within the later phases of the match.
“We want to continue to improve the PSL V viewing experience, and will be bringing in something special towards the later stages of the tournament, this has not been done even in the IPL. It is an addition to production which will make the viewing experience even better. It has only been done in Australia and it will take the production quality to the next level.”
In the meantime McDonald believes that native sports activities manufacturing has suffered because of lack of worldwide cricket in Pakistan.
“I think local sports events’ production quality has suffered due to a lack of investment, which has primarily been driven by the fact that international competitions, in cricket and otherwise, have not been taking place in Pakistan since 2009. Now that it is clear to the world that Pakistan is a great place to host international competitions, more big-name events will happen here,” he mentioned.
That is exactly the rationale, Tower Sports activities and SportzWorkz may even prepare native people as a way to enhance their abilities set.
“Together with PCB, we have established just such a training programme, starting in the 2020 PSL. All of these efforts will lead to a much improved capability and quality of local sports productions,” mentioned McDonald. “We will train 10 individuals (each of whom has some background in TV production) this PSL, via both “classroom” lectures and on the job, stay coaching throughout matches. We have now targeted on the next areas: digital camera, engineering, EVS (server know-how, replay), Ground administration, audio, and assistant producers.”
“Our plan is to staff our Pakistan productions in 2 to 3 years time with 60 to 70 % Pakistanis. We would also like to use this Pakistani talent on our overseas productions,” he added.
The unpredictable nature of sports activities usually, and on this case cricket, makes the manufacturing facet more difficult however that is one thing that retains the workforce on their toes, in line with Rana.
“The unpredictable nature of the sport is something out of our hands but it always keeps us on our toes,” he mentioned. “Managing a production of this magnitude is a complete team effort, it’s a well-oiled machine, everyone has to do their part to ensure a quality production, that’s why we’ve brought in some of the best in business.”
In the meantime McDonald was enthusiastic about this facet of the sport coming again to Pakistan stating: “Live sport and cricket is much more complicated to produce than pre-recorded shows because things are constantly changing and you have to react immediately given that you are on air, live at every moment. So there needs to be a very experienced group of people handling the production, who are ready to deal with every circumstance. This makes for some nerve racking times – but as you say, that is also exciting.”
Rana additionally highlighted the significance of PSL for native economic system and the alternatives it brings for the individuals working in several areas of life.
“With PSL coming back to Pakistan, it was important to us to involve as many Pakistani in the production process. We have over 300 Pakistanis employed for this operation. From our opening titles, which for the first time in PSL history, were made by a Pakistani company, ICE Animations to our equipment and satellite providers, Netsat, who have provided us unbelievable support, and even our logistics company, PackMove was Pakistani. Our studio production is also completely reliant on local staff being led by the amazing crew at Shinyfloor,” he mentioned. “The goal has been to involve as many Pakistanis as possible. Just think of how our economy benefits from the PSL being back in Pakistan, from airlines, to hotels, to restaurants, previously all being spent internationally, now its back in Pakistan and helping the economy grow”
“I think the potential of PSL is endless, if it stays in Pakistan and its quality is maintained, then the Sky is the limit” he added.
McDonald was additionally optimistic about the way forward for PSL and believes that it’s going to develop in leaps and bounds.
“PSL is one of the world’s premier T20 professional leagues, and this year is certainly a turning point. Now that it is back in Pakistan and with the support of the country 100% behind it, I believe it will grow in leaps and bounds. The PCB’s management of the event is excellent, and their plans for the PSL’s future are also very exciting. I also see many more international cricketers flocking to play here – not just for the quality of play and the money on offer, but for the wonderful experience that is Pakistan,” he mentioned.
All matches of PSL will happen in 4 cities of Pakistan, Karachi, Lahore, Multan and Rawalpindi, from February 20 to March 22, 2020.