KARACHI – Sarsabz Fertilizers (Fatima Fertilizers) strived to introduce a devoted day for farmers by means of ‘Salam Kissan’ marketing campaign, as a first-ever initiative to raise their picture and significance for the nationwide meals safety.
The intention was to let the day function a reminder and drive the stakeholders and policymakers in the direction of a dialogue to provide you with doable options, that may profit our small farmers and put them on the trail to prosperity.
The day, ultimately acknowledged as ‘Kissan Day’ in 2019, by the Federal Authorities, is now being celebrated yearly on December 18 to pay tribute to the contributions of Pakistani farmers throughout the nation.
In 2020, on the event of the second Kissan Day, Sarsabz used the quickest rising platform of TikTok to pay tribute to those farmers. The concept for the marketing campaign was simple- TikTok customers needed to make movies to pay tribute to the farmers of Pakistan on the Salam Kissan music produced by Sarsabz.
Entries from throughout Pakistan had been obtained and the ‘Salam Kissan’ marketing campaign turned an enormous hit immediately as thousands and thousands of individuals together with common public, celebrities and influencers joined in to have a good time Kissan Day with a renewed fervor to focus on the function of those unsung heroes.
The marketing campaign was additionally not too long ago acknowledged as one of the best TikTok marketing campaign of 2020 by Pakistan Digital Awards. The Pakistan Digital Awards is an unbiased platform which acknowledges the easiest in digital platforms and expertise throughout the nation by rewarding one of the best performing web sites, apps and bloggers.
Engagement highlights of the award-winning marketing campaign:
1. About 20,000 user-generated TikToks with #SalamKissan had been obtained from greater than 12,000 accounts.
2. Greater than 102 million views and 106,600,000 impressions had been generated total by the marketing campaign.
3.Complete marketing campaign impressions for high Three views had been 77,077,143 with a attain of 11,472,055 and click-through price of 22.21% with 17,116,844 clicks.
