ISLAMABAD-So Kamal, Pakistan’s premium retail model welcomes the brand new season with its new Spring/Summer season 2020 Assortment. The brand new assortment is now accessible nationwide on all So Kamal shops and in addition on-line at

That includes mannequin Mushk Kaleem, the gathering takes inspiration from the wealthy vibrancy of spring and crafts a mix between custom and a contemporary design philosophy.

The gathering brings a variety of intricately crafted ensembles, all of that are artistically illustrated in prints and embroideries to current an entire search for each event. The gathering itself is an assortment starting from 100-150 distinctive design and varies in palatte from urbane mid-tones to pastels with joyful multi-colors, impeccable solids, vibrant ombre’s and powdery rainbows. Dupattas within the assortment vary from a collection of numerous materials, from printed jacquard brosha, dyed embroidered jacquard, paste printed chiffon, embroidered organza, printed tissue silk, gold motif jacquard printed, embroidered textured organza and embroidered internet. The gathering begins at a particularly accessible worth vary of PKR 950 and is now accessible nationwide on all So Kamal shops.

With the gathering, So Kamal additionally introduces its #SoKamalGirl initiative as a platform and narrative below which its whole model campaigns for 2020 shall be launched.