KARACHI – Fashionable brief video-sharing platform TikTok lately concluded its Ramadan marketing campaign in Pakistan titled ‘#StitchKindness’ that encapsulated the spirit of the holy month and imparted the message of kindness and sharing amongst customers.
The marketing campaign, powered by 5 hashtags to rejoice Ramadan and Eid, garnered near 2.5 billion views throughout the month.
The colourful and crowd pleasing marketing campaign featured actress Urwa Hocane, singer Bilal Khan, and widespread TikTok content material creators Romaisa Khan and Aiman Zaman. A extremely acclaimed commercial grew to become the image by way of which TikTok showcased its imaginative and prescient of uplifting communities and connecting Pakistanis by way of leisure.
The hashtag #StitchKindness crossed 1 billion views and featured movies highlighting selfless and hardworking individuals who assist others whereas fasting and adhering to their duties in making an attempt situations.
Content material creators throughout Pakistan created a sequence of kindness by stitching their movies with the TikTok advert for this marketing campaign that celebrated and honoured the efforts of those unsung heroes throughout Ramadan.
One other hashtag, #MaheRamzan which crossed 675.5 million views, celebrated the essence and spirit of Ramadan as folks shared their favorite Ramadan traditions with the group all through the month. Furthermore, the #RamzanRoutine initiative educated TikTok customers about health and self-care whereas having fun with Sehri and Iftar and it obtained greater than 208.1 million views on the platform. Customers additionally shared their favorite Ramadan meals movies utilizing the hashtag #IftarKiTayyari, which garnered over 257.three million views.
The marketing campaign ended with probably the most celebrated occasions within the nation – Eid Ul Fitr. To rejoice the joyous event of Eid, the group interacted with #EidKiKhushiyan over 268.three million instances together with thrilling in-app results and filters launched solely for Eid.
As part of the Ramadan marketing campaign, TikTok additionally collaborated with the Rizq Basis and efficiently carried out ration drives throughout a number of cities in Pakistan. This donation marked the beginning of a long-term collaboration between TikTok and the Rizq Basis, with the intention to play a big position in addressing the meals scarcity and dietary challenges confronted by a number of communities within the nation.
Ramadan has at all times been a month of nice non secular positive factors, celebrations and gatherings whether or not in-person or digital. With its marketing campaign, TikTok aimed to rejoice with its group the world over to convey the spirit of the holy month, whereas persevering with to encourage creativity and convey pleasure to its ever-growing group worldwide.